I love that American Express emphasizes the idea of shopping small during the holidays.
I would love if we all took that a few steps further…..
1. Search small businesses FIRST…every time you shop. You will truly be supporting the small and local, who have a more difficult time of *making it* in a bad (or even good) economy.
2. Let’s go further than that one…..a lot of new single-owner businesses are people who work at home. Again, try for local…and also support for the home businesses!
3. It just feels good to be one-on-one with a biz owner.
4. If you shopped local…if you shopped small……you will be appreciated!!